Thomas Okes is a digital marketing specialist with more than a decade of experience in healthcare marketing. He spent six years leading digital marketing initiatives at a multinational hospital group before specialising in paid media for healthcare practices.

Today, Thomas manages Google and Meta (Facebook and Instagram) advertising for healthcare businesses across the UK, Australia, Canada and other international markets, from solo practitioners and independent clinics to large multi-location practices. His experience includes physiotherapy, osteopathy, chiropractic and podiatry, promoting services ranging from general practice to specialist treatments such as Shockwave Therapy, Laser Therapy, Swift, Tecar, Injection Therapy, IDD Therapy/ Spinal Decompression.

His work focuses on the real-world challenges facing clinic owners: filling appointment gaps, attracting patients for specific conditions and treatments, improving lead quality, launching new services and, ultimately, turning advertising spend into booked patients and measurable revenue.