Is running a practice getting harder? Or are we looking in the wrong direction??

In my conversations with practice owners in the last few years, a theme has been emerging, especially among those in the business for more than 20 years.

I frequently hear that things have changed:

there’s more competition,
marketing has become more techy and complicated,
things haven’t bounced back since the pandemic,
associates don’t want to work as hard.
Things have changed... although some not as quickly as I’d like. Raise a hand if you’d like to ban skinny jeans, anyone with me? ‍

There have undeniably been huge changes and enormous challenges for practice owners.

At times like this, though, it can be helpful, David, to focus on what hasn’t changed AND what’s NOT going to change in the next 10 years.

People are still going to experience injuries and conditions that you can help with... which is why you started your practice in the first place, right? In...

You probably haven’t checked this in a while, but it’s worth 2 minutes of your time as I guarantee it will get more new patients into your practice.

When people are searching for what you offer in your area, there's likely more than one keyword that will lead them to your practice on Google.

For example, "Osteopathy and Cranial Osteopathy," "Physio and Shockwave Therapy," "Osteopathy and Pregnancy Massage."

This will, of course, vary depending on the products and services you provide, but for most practices, there will be at least two keywords.

Ready for the 2-minute job?

Great.

Log into your Google Business Profile and read through your business description.

Odds are, you wrote this years ago and either didn’t consider the keywords mentioned above or have added services since then.

Go ahead and make sure those keywords are right there in your description. If you offer other services like sports massage or shockwave therapy, add them as a product/service. This is...

If you are having trouble with number 3 or 5 and you'd like help, send an email to:

[email protected] 

with the subject line "I'm Ready"

To get access to Social Media Summer Camp which includes How to Use Linkedin For Hiring, head to https://www.boostyourpractice.co.uk/academy and get access for just £1

I arrived home from a busy work trip a few days ago and was absolutely delighted to open up a huge parcel that was waiting for me.

It was the most enormous and decadent box of chocolates photographed above.

Unfortunately...not a lovely surprise gift from my husband.

It was in fact, a thank you present for a referral I had given to another professional.

Now, I am a very, very fussy about who I recommend my clients to work with, to get help and support and professional services for their practice. 

On this occasion, this particular professional had sent me this enormous, box of chocolates as a thank you for the word of mouth recommendation. 

A lot of businesses have to spend a significant amount of money to get new business in the door... and word of mouth can be an absolute treasure trove to your practice.

Especially, if you choose to take the time to nurture it.

As I often say, simple things done well can be transformative for your business.

But often when you've been...