Practice Growth Accelerator
Where Practice Owners Go to Get Serious About Building a Business Not a Burnout Machine
Save £600 with a Bounce Back Bursary Spot
Are You Ready to Grow Your Health Practice Without Being a Slave to Your Clinic?
The Practice Growth Accelerator Program
is the Fastest Way to Grow Your Practice, Providing the Tools, Training, Help, and Support You Need
Can you relate to any of these statements?
- Would you love to expand your practice or grow a team but feel it isn't possible for your practice because all the new patients want to see you?
- Do you already have a team ...but are frustrated that your associates are never anywhere near as busy as you?
- Are you tired of seeing your team sitting idle while you are back to back with patients?
- You love your clinical work but increasingly finish your days feeling drained and burnout?
- Are you frustrated that your bank balance never seems to reflect how hard you work?
- Would getting a reliable steady flow of new patients for yourself and your team solve a lot of problems for you?
- Do you get frustrated and overwhelmed by digital marketing? Or feel held hostage by technology in your practice?
Then you are in the right place!
I was exactly where you are...tired and worn out from squeezing too many patients into my list.
Having won my own battle with burnout...I know help practice owners like you to do the same.
To take your practice from where it is now...to where you really want it to be.
Just because you are great at your job clinically does not mean you automatically have the know-how to grow and market your practice.
The Practice Growth Accelerator Program helps practice owners get a reliable supply of new patients into your practice
...so you can build a profitable practice
...not a burnout machine.
What is the Practice Growth Accelerator Program?
This program gives you the step-by-step help and support, to grow your practice into what YOU want it to be!
How do we get you from where you are now to a profitable and thriving practice?
When you sign up for Practice Growth Accelerator, we are going on a journey together, you, me and 7 other practice owners.
We are going to move you to where you want to be in terms of profitability, patient numbers, working hours and a reliable supply of new patients.
In simple terms we follow the 4 steps below:
Step 1 - Your Gap
Create Your Success Roadmap
We get open and honest about:
- where you are now
- get crystal clear about where you want your practice to be
- the exact patient numbers and steps to get you there
- and then get you there!!
Step 2 - Fix Your Marketing
Get a Reliable Supply of New Patients into Your Practice
Lots of practice owners are spending money and precious time on marketing that just isn't working for them. We've got the marketing that works and can help you to discover:
- the best marketing methods for your practice
- effect marketing strategies and step by step support and guidance to implement them into your practice
- internal marketing strategies that don't cost a penny but add 1000s to your clinic every year.
Step 3 - Optimise Your Practice
Free Yourself From the Day to Day Grind of Your Practice
Time to unburden you from some of the day-to-day to grind of your practice so you can focus on driving the business forward.
This powerful step may be as simple as:
- getting your phones answered,
- outsourcing the techy stuff you hate that slows you down
- adding new clinical team members.
Building clinical and admin systems allows your practice to function well without everything relying on you.
Step 4 - Keep Score
Create a Success Scoreboard to Keep You in Complete Control of Your Practice Growth
Say goodbye to not knowing which bits of your marketing are working. You'll be able to test and measure what is working for your practice...and amplify what's working well.
In this vital step, you'll discover exactly how to monitor your admin and clinical team's performance to dramatically increase your practice profits.
Exactly What is Included in the Program:
- Practice Growth Accelerator sessions - you'll join your fellow accelerators every 6 weeks online. These highly focussed sessions will get you the tailored help and support you need to GET YOUR PRACTICE WHERE YOU WANT IT TO BE.
- Small group ( max 8 practitioners)...so you get the support your need and... you don't get lost in a crowd.
- Access to optional monthly drop-in calls to get extra support if needed.
- Unlimited email support from Nicola Monday to Thursday, to answer any questions, troubleshoot and give you input on your marketing.
- Individual Regular Marketing Reviews- Included in your email support Nicola will help you and give you feedback on how to dramatically improve the results from your clinic's marketing...never feel alone again.
- Access to all of our Practice Growth Support modules and step-by-step How-to guides, to give you the tools and know-how to finally get social media and google working for your business.
- Access to the coaching vault - previously only open to Nicola's one-to-one coaching clients, packed full of resources to help you get your marketing right and get a reliable supply of new patients into your practice.
It is rolling up your sleeves time.
This is for practice owners serious about growing their practice and putting in the work required in between sessions to do it.
What to Expect on this Program
✅ Access to Practice Growth resources with Nicola to guide you to exactly what is the right next step for YOU and YOUR PRACTICE
✅ Discovering how to dramatically improve the results of your marketing
✅ Help to develop internal marketing systems increase your profits without spending a penny on marketing
✅ Much faster results versus ploughing along and muddling through by yourself
✅ Highly effective clinical systems and mentoring systems to allow you to add associates and have it actually work.
✅ Lots of accountability - ideal if you struggle to get things done in your practice outside of your work with patients.
What NOT to Expect on This Program
❌ Being left to go through hours of content by yourself. All our resources are concise and built with busy practice owners in mind.
❌ Being advised that to sell expensive programs or block booking patients is the only way to grow your practice
❌ Encouragement to put huge discounted offers in place that devalue your service and make you feel uncomfortable
❌ Feeling overwhelmed, out of your depth or left behind.
❌ Having to spend hours creating content for social blooming media.
To Allow Everyone to get Personalised, Step by Step Feedback, Support and Attention...
I have to Limit Places to 8 People - last few places available.
Introducing Your Coach, Nicola McLennan, Osteopath, Google Nerd and Business Coach
Make Sure You ONLY Work With a Mentor or Coach Who Has a Proven Track Record in Their Own Health Business...
I graduated as a Registered Osteopath in 2002. I jumped straight into setting up my own practice and a year later got a loan and bought a list from one of my principal's that was retiring.
I got involved with sports injuries and absolutely loved it and got very busy very quickly. I decided to take on an associate, because that's what busy clinics do right? I took on a great candidate, put him in the diary and couldn't figure out why his list never really took off and why he left within a year. This was a process I would then repeat again with 2 further associates.
I decided it must be because patients only wanted to see me, so the answer was to just work longer hours. Trouble was, the more I extended my diary, the more booked up I became, and of course I was returning patient calls, cleaning the clinic, doing the laundry and the accounts and administration myself.
A few years later, I was working with patients until 9pm four nights a week and I was miserable. This wasn't fun anymore and I was starting to resent all these patients with their bloody aches and pains and then decided I must just be turning into a bad person for thinking that way.
I then discovered 2 things:
1) Burnout - relief, I wasn't a bad person, I was getting burnt out from long hours, squeezing too many patients into a day and putting my patient's well being before my own.
2) My clinic wasn't a business - every aspect of my clinic relied on me, so my clinic was my "job", only my job offered no sick or holiday pay and required long anti-social working hours.
These two things added up to really awful stress - medication for migraines, rushing back to clinic after a family funeral to treat patients, not sleeping, celebrating a patient cancelling with a nap on my treatment couch and being incredibly short tempered with loved ones because I was miserable and tired all the time.
I made it my mission to figure out how to build the clinic up, reduce my hours and learn how to properly take advantage of digital marketing. I invested thousands of hours and pounds, learning about creating systems, time management, Google Ads, clinical systems and most importantly implementing what I learnt. I spent more than I was paying on my mortgage on courses, programs and coaching.
Result? - I sold my clinic for more than 10 times what I paid for it and moved into my dream house.
This dramatic change has given me the financial freedom and time to help other clinic owners apply all that I had learned, so they could do the same…Earn More, Work Less and Get Your Life Back.
Here's What Other Clinic Owners Have to Say:
"Don't just plod on and hope that word of mouth will keep your business going"
I had a lack of knowledge and no confidence on digital marketing. I had no specific practice of monitoring the business,
Everything has changed since I started coaching. I am far more confident with marketing, monitoring the business, lead and inquiries. Profits are up!!
Don't just plod on and hope that word of mouth will keep your business going. It will give you an entirely different outlook for your business.
Marion, Osteopath, Wales
"We are So Busy Now"
The business changed after covid, the way people advertise all went on and I had no experience with online stuff. I was struggling to keep the team busy.
I now look at the business with fresh eyes and learning new skills constantly. Myself and the team are consistently very busy now.
Don't hesitate, just do it!
Susanna Lindsey, Podiatrist, Wales
"100% Recommend Coaching With Nicola"
I had no work-life balance, was working very long hours but wanted to grow and open a new clinic.
I have successfully hired new associates, have way more structure to my business, and a clear plan and roadmap for the future.
I'd absolutely 100% recommend coaching with Nicola.
Peter, Osteopath, London
"She's worth the money"
I was in a prolonger and difficult period of transition in my practice and Nicola really helped me get through it.
I have more structure and know where the business is heading and how to get it there.
She's worth the money...but you need to pull your finger out...otherwise it's wasted on you.
Ryan, Osteopath, Newcastle
"It's brilliant to have a coach to keep you continually moving forwards"
We wanted some external and impartial guidance to help us achieve our goals.
We have improved and streamlined our services further, and have a clear plan and view and how and when we'll reach our next goals.
It can be hard work but it's brilliant to have a coach such as Nicola to keep you focussed and enthusiastic and continually moving forwards.
Jo, Osteopath, Glasgow
"I am so much more focused and have more time for myself"
I was not busy enough, not sure what needed to happen, and confused by online marketing.
I am now consistently very busy, much more focused with a system to monitor progress, AND have more time for myself.
I would definitely recommend Nicola, who offers a systematic method to increase your practice and focus on what is necessary to reach your goals.
Stephanie, Osteopath, West Sussex
Frequently Asked Questions
Where are the Practice Growth Accelerator sessions?
How is this different from other programs?
Is my business too small?
How do I know it will work for me?
What Happens After I Apply?
Do I have to sign up for a year?
How much time do I need to put aside for this?
Are the sessions confidential?
- This is a 12-month program. We can't change your practice in a matter of weeks. Recognise that if your application is accepted into the group you'll be committing to 12 months.
But expect that in a year's time it will have had a huge impact to your practice growth.
- Attending every Practice Growth Accelerator session every 6 weeks.
Bounce Back Bursary - I am delighted to introduce a Bursary saving of £600, bringing your payment from £297 to just £247 per month.
- Your investment is £247 per month. For that, you can expect your practice to have moved markedly towards where you want it to be.
- This will not just give you a return on your clinic's profit...you are investing in yourself and will walk away a much more effective business owner.
Just A Small Sample of the Things You Can Achieve In Practice Growth Accelerator Program
- Identify and plug the leaks in your business that could be costing you thousands every year
- Create solid clinical and administrative systems and procedures in your business that will unburden you from the day-to-day grind of clinic ownership and let you enjoy more time with your family and friends.
- Only treat the patients you WANT to see and work only the hours you WANT to work, or take a break from consulting altogether.
- Inject empathy and a patient-first approach into your marketing to dramatically improve its results and finally get a reliable flow of new patients into your practice.
- Set up valuable referral systems that allow free word of mouth referrals to come pouring in for your team, with very little effort from you.
- Build an up-to-date master marketing strategy without writing a single blog or social blooming media post, to produce a reliable consistent flow of new patients into your practice.
- Create training systems for your team to promote best practice and avoid under servicing then watch their lists fill up and their word of mouth referrals increase.
- Develop clear short and long term goals and use simple daily steps to achieve them.
- Learn effective time management strategies to get more stuff done and move you faster towards your goals.
Only 8 Places Available (Only a couple now remaining)
This is Won't Be For Everyone...
I have built this program is for driven, dedicated healthcare professionals who want to build a profitable business and are dedicated to providing excellent standards of care for their patients.
I am likely to accept applicants from practice owners who:
- Will roll up their sleeves and get stuff done in between calls. This program is not for you if you are looking for someone to do all the work for you.
- Are open-minded and willing to make changes in their practice...a whole new world of possibilities will open up for you ...if you are willing to try new things.
- Have an established practice. This program isn't suitable for brand new startups who are less than 1 year old.
Please only apply if you would accept a place if offered, and are happy to start in the next few weeks.
The Practice Growth Accelerator Satisfaction Guarantee
Been disappointed before?
Concerned this might not work for you?
(This has literally never happened ). But if you're not 100% happy with the quality of the information, resources and support inside the program, then let us know and we will refund your money.
Just let us know within 30 days and we'll refund your money.
That's how confident we are that you'll absolutely love the training and support inside the program.
Practice Growth Accelerator Is Currently Full
Fill in your details below to add your name to the waiting list to hear first when we next open this program